How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

Let’s get the uncomfortable truth on the table early: the biggest barrier to starting a business in 2026 is not money. It’s ...

Discover how artificial intelligence is disrupting traditional market research, shifting from surveys and focus groups to ...

New platforms and services use sensors, AI-driven analytics and mobile-enabled payments to provide a more customized and ...

Spinsahara operates within the broader shift toward structured, regulated online entertainment in 2026. As local ...

Walmart's performance suggests that traditional retail is evolving towards a hybrid model where technology, data, and ...

The Consumer Behavior Lab is run by Dr. Rebecca Chae and Dr. Rafay Siddiqui in the Marketing Department. There are a number of ongoing projects related to time perception, goals and motivation, the ...

Costco shares have climbed 17% year-to-date, reaching $1,007.77 to close out March 3rd,  a stark contrast to the S&P 500, which is essentially flat at -0.24% YTD. Yet despite that outperformance, ...

Anthropic reportedly pushed for stronger ethical and security guardrails while negotiating a $200 million government AI contract. The response from the government was to label the company a “supply ...

CEVA, Inc. has jumped higher in recent days after selling off in the wake of the Q4 FY2025 report. Click here to read my latest analysis of CEVA stock.

(WTAJ) — Emerging data suggests the price you pay for a cart of groceries may be less dependent on where you shop and more on when you shop. The AI revolution has changed the way we shop online with ...