Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.

OEM (Original Equipment Manufacturer) Partnership: Collaboration with vehicle manufacturers like Toyota or Hyundai to integrate insurance offerings at point of sale or vehicle operation using ...

Pharmaceutical and telehealth companies are spending millions of dollars on celebrity-driven Super Bowl ads as competition heats up in the fast-growing weight-loss drug market. Brands behind GLP-1 ...

There are many ways to market the cattle produced on a beef operation, and a growing number of producers are venturing into direct marketing--growing beef from pasture to plate, selling directly to ...

Traditional dealers take another hit as automakers push direct-to-consumer sales and legal battles heat up over franchise laws. The long-running battle between automakers and franchised dealers over ...

A major shift is gaining momentum within the pharmaceutical industry, and Jay Bhaumik, Chairman of Thesis Pharmacy, is a notable participant in the movement that makes pharmaceuticals available ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

California is preparing to test a new era in direct-to-consumer spirits sales. A program created under Assembly Bill 1246, signed Oct. 4 and set to begin Jan. 1, 2026, will allow licensed out-of-state ...

Marketers are facing a paradox as consumers both embrace artificial intelligence and simultaneously have a strong desire for a more traditional, unplugged lifestyle. Despite over half of consumers, 53 ...

From the tender Christmas ham to the mouthwatering ribeye steak, nothing tastes better than meat that comes directly from your farm. Wanting to share this eating experience with others looking to feed ...

But simply identifying consumer needs is not enough. Whether with new products or through positioning existing ones, marketers must go from simply fulfilling practical needs, which our consumer ...

Direct mail is a powerful but underutilized tool that you should consider adding to your marketing strategy. It’s seeing remarkable results because customers’ mailboxes aren’t crowded, physical mail ...