It’s no secret that Covid-19 has had a dramatic impact on the retail industry. But it’s not the only event that has severely affected retail businesses in the past year. In addition to a pandemic, we ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

In business, a key part of effective marketing is knowing the customers needs, wants and desires. Much of this can be predicted by the behaviors in the market and knowing the ideal customer for your ...

PITTSBURGH--(BUSINESS WIRE)--Please replace the photo with the accompanying corrected photo. The release reads: A HISTORY OF COVID-19: RETAIL, CONSUMER BEHAVIOR, HEALTH & SAFETY ACCORDING TO FIRST ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

The perceptions consumers have of a business and its products or service have a dramatic effect on buying behavior. That's why businesses spend so much money marketing themselves, honing their ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...