Monday features two keslate of standout workshops, case studies, and our signature keynote, wrap up the day at the Welcome ...

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

AI-driven spam filters and rising buyer expectations are pushing marketers to abandon "spray and pray" email tactics in favor ...

According to Forrester, almost 60% of B2B customers expect fully personalized marketing when researching products, and 66% expect it at the point of purchase. Real personalization is expensive. It ...

Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.

AdGazer is a model that predicts human ad attention using eye-tracking–trained AI. Page context drives up to one-third of ad attention outcomes. An academic demo could quickly evolve into real ad-tech ...

OpenAI’s decision to bring ads to ChatGPT has sowed consternation among some users and served as marketing fodder for rivals with a stance against the monetization tactic. Target emphasized in the ...

Aulden Kaye Yi, Head of Advertising Partnerships, Philo Charlie Goodman, Head of Supply Side Platform, Roku Joe Caporoso, President, Team Whistle, a DAZN company Filiz Bahmanpour, Head of Media & ...

The community-contributed media contents over the Internet have become one of the primary sources for online advertising. However, conventional ad-networks such as Google AdSense treat image and video ...