The reason purple toothpaste appears to work on yellowed teeth is the same reason purple shampoo works on brassy blonde hair ...

“By far the easiest and most effective ones that I have tried,” one reviewer said.

Welcome to the UBS Global Consumer and Retail Conference here in New York City. My name is Peter Grom. I am the U.S. consumer staples analyst here at UBS. And we are very excited to have joining us ...

From toothpastes to floss, here's everything your dentist has been trying to get you to incorporate into your routine for years.

Including a colorful keyboard, a squishy bar of soap, colorful bath fizzies, and more products to make daily living more fun.