Welcome to Fully Fit 2026, GOLF’s new platform for providing you with real-golfer insights into what 2026 gear might be best suited for your game. To this end, we assembled six GOLF content creators ...

To fully unlock the benefits of TaylorMade's new Qi4D driver, we got fit by star TaylorMade fitter Adrian Rietveld. The post WATCH: Inside a TaylorMade Qi4D driver fitting with Rory McIlroy’s fitter ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

In “Charlie and the Chocolate Factory,” the classic novel by Roald Dahl and immortalized on the silver screen by Gene Wilder, five Golden Tickets were hidden in chocolate-bar wrappers. As we know, ...

Here's an exclusive look at the process of TaylorMade's Adrian Rietveld as he prepares for a TaylorMade Qi4D driver fitting.

Cobra Golf looks to take golf club design and innovation into the future with the new Cobra DS-Adapt lineup and 3D-printed Cobra 3DP irons. Featuring an industry-changing FUTUREFIT33 hosel, combined ...

If I had to describe myself in two simple words it would be short and strong! I’m just over five-foot tall, yet I can bench press 80kg and have a driver swing speed of around 80-85 mph. On paper there ...

What may come as a surprise is that the other is Wilson which introduced its Wilson FitAi in December 2023. That system used a Blast Motion sensor and a proprietary algorithm that could fit you into a ...

TaylorMade is slamming the doors on the driver forgiveness battles. We’re back to an all-out speed war and TaylorMade thinks you’ll be fastest when your driver is the best fit for you. The company is ...