Hailey Bieber has finally given her followers an easy and affordable, updated makeup routine that will have you emulating her ...

However, that’s not all from Milk Makeup, as the brand has also just unveiled new iterations of its jelly blush sticks that ...

E.l.f. seems to have accomplished the unattainable: creating affordable makeup and skincare that rivals the performance of its high-end counterparts, without the steep price-tag. From gripping primers ...

E.l.f. Beauty’s fiscal third-quarter results barreled through Wall Street’s estimates, sending the stock surging in after-hour trading Wednesday.

Shares of e.l.f. Beauty rallied Thursday after the cosmetics maker boosted its full-year outlook, as shoppers continue to seek out lower-priced cosmetics and as its acquisition of Hailey Bieber’s ...

E.l.f. Beauty reported a major earnings beat Wednesday and raised its fiscal full-year guidance. Its recent acquisition of Hailey Bieber's skin-care company, Rhode, contributed $128 million to the ...

E.l.f. Cosmetics announced it will show up during the Big Game on Sunday, February 8, 2026, with a telenovela-inspired campaign celebrating positivity, inclusivity, and accessibility. Starring Academy ...

Shares of e.l.f. Beauty went into a tailspin last year due to tariffs, but they've been off to a flying start to 2026. The company's business has remained relatively resilient, reporting 14% growth in ...

E.L.F. Cosmetics is making its first move into fragrance, teaming up with H&M to introduce three limited-run scents. It’s also H&M’s first partnership in the beauty sphere. Both companies are known ...

e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, ...

The original partnership, a limited edition, black metal-inspired makeup vault called Corpse Paint, shocked the beauty and beverage industries with one of the most unexpected, buzz-worthy, ...

“You’re going to die,” E.l.f. Cosmetics CMO Kory Marchisotto said as she opened a coffin-shaped, velvet-lined package containing five mini Liquid Death cans ...