On rainy days in major cities, umbrella salesmen emerge the moment the drops start to fall. These entrepreneurs line busy sidewalks, offer salvation to ...

Atlanta had plans to host a controversial promotion for an upcoming game, but canceled it on Monday.

Planning a business event can feel overwhelming, but it doesn’t have to be. With the right ideas, you can create an enjoyable ...

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's ...

According to Forrester, almost 60% of B2B customers expect fully personalized marketing when researching products, and 66% expect it at the point of purchase. Real personalization is expensive. It ...

SUNY Cortland will celebrate Women’s History Month (WHM) from Wednesday, March 4, through Wednesday, April 8, with a series of events that includes historical and cultural lectures, sandwich seminars ...

Seabourn launches its “Yours to Explore Event,” offering suite upgrades and shipboard credit on select 2026 and beyond ocean and expedition voyages.

Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

Modern marketing success depends on the ability to understand real consumer motivations quickly and translate them into action.

From AI-driven data to augmented reality, events are entering a bold new era of creativity and control, writes Chris Ryan.

Clinicians must consider patient comorbidities and therapy safety when selecting immunotherapy for cSCC, says Todd ...