On rainy days in major cities, umbrella salesmen emerge the moment the drops start to fall. These entrepreneurs line busy sidewalks, offer salvation to ...

SMS and MMS are two different ways to send text messages. Learn how to choose the right one for your small business's ...

US corporate-event market size is growing along with its virtual segment: The global virtual events market was valued at $392.10 billion in 2023, and it's forecast to reach $1,388.4 billion by 2035—a ...

According to Forrester, almost 60% of B2B customers expect fully personalized marketing when researching products, and 66% expect it at the point of purchase. Real personalization is expensive. It ...

Expectations for corporate events shift over time. Twin Cities-based event planners and hosts share out-of-the-box ideas to ...

Tourism company VisitPittsburgh is offering $15,000 worth of marketing to four mid-sized cultural festivals or events planned between the end of spring through winter. On Monday, applications for the ...

SUNY Cortland will celebrate Women’s History Month (WHM) from Wednesday, March 4, through Wednesday, April 8, with a series of events that includes historical and cultural lectures, sandwich seminars ...

When looking back on Cage Warriors 100 in 2018, Boylan was asked what the biggest lesson he’s learned from then to now. He highlighted the increased emphasis that is put on social media because of the ...

When holding an event in central Pennsylvania, such as a local chamber of commerce gathering or a healthcare conference, it ...

Netflix and NBCUniversal are experimenting with “phygital” marketing campaigns that combine live fan events with digital platforms.

I’m going to step away from the live blog now. To reiterate a point I made earlier: we don’t expect any more announcements from Apple ...