MADISON, (WKOW) – Videos of trees appearing to "explode" in the cold weather have been circulating on social media. Many of these videos, however, are AI-generated, leading to widespread ...

It is no secret that golfers who are fit for the proper equipment will perform better, and since the only piece of equipment you use on every single shot is the golf ball, getting fit for the right ...

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Golf's governing bodies are reconsidering the timeline for implementing new golf ball distance rules. The original plan was a two-phase rollout, starting with elite players in 2028 and recreational ...

Tour Edge has quickly gone from being a non-factor in the golf ball space to now having two entries in two different categories. “Golfers are turning to Tour Edge in record numbers,” Tour Edge ...

What you should know: Tour Edge is expanding its ball lineup with a new two-piece model designed to deliver more height, less sidespin and better consistency. The Deep Dive: There’s always been a ...

Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

To start the year, Callaway announced it’s revamping its flagship line of golf balls on the PGA TOUR with the 2026 iteration for the Chrome lineup. Already in the bags of players across the TOUR, ...

Evergreen Golf Club instructor Austin Nutt takes a swing as he tries out Amazon’s new Amazon Basics golf balls that recently debuted on the company’s online marketplace. (GeekWire Photos / Taylor ...

I set up my buddy on the edge of the lake with what he thought was a normal golf ball. What he didn’t know was that I swapped it for a shock golf ball. I filmed his full swing, the instant jolt, and ...

Given the rising cost of living over the last few years, it probably shouldn't come as a surprise that one of the biggest equipment stories of the year ended up being Amazon releasing a $1 golf ball.

Incredible footage shows a doomed UPS plane flipping and exploding in a ball of fire as it took off from a Kentucky airport — and the stunned reaction of a truck driver parked nearby who watched the ...