Just like it is for the Club Hot List, the Golf Ball Hot List is determined through two primary criteria: Performance and Innovation. In the Golf Ball Hot List, the Performance score is assessed by ...

Bridgestone’s new Tour B line of golf balls has been on the PGA Tour for less than a month, but already it’s off to a hot start. With Chris Gotterup’s second win of the season at the WM Phoenix Open ...

SCOTTSDALE, AZ (AZFamily) — If you’re a golfer, you probably have a favorite type of ball in your bag. You can spend a lot of money on high-end options, but for budget-conscious golfers, there are ...

TaylorMade wants you to know that the reason your golf ball flew offline might not be entirely your fault. OK, it probably is, but we’ve all hit golf shots that get up in the air and then do something ...

Brian Harman's second swing on the Stadium Course's 10th hole looked good. He finished about 10 feet away. He had a birdie look. Then folks looked closer. Wrong ball. He'd hit someone else's. Said ...

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Callaway found a way to make its fastest Chrome Tour golf ball ever, without taking the usual shortcut of making it firmer. The company announced its new 2026 family of Chrome Tour, Chrome Tour X and ...

To start the year, Callaway announced it’s revamping its flagship line of golf balls on the PGA TOUR with the 2026 iteration for the Chrome lineup. Already in the bags of players across the TOUR, ...

Evergreen Golf Club instructor Austin Nutt takes a swing as he tries out Amazon’s new Amazon Basics golf balls that recently debuted on the company’s online marketplace. (GeekWire Photos / Taylor ...

I set up my buddy on the edge of the lake with what he thought was a normal golf ball. What he didn’t know was that I swapped it for a shock golf ball. I filmed his full swing, the instant jolt, and ...

Forbes contributors publish independent expert analyses and insights. Erik Matuszewski's coverage spans golf businesses, news & destinations What would happen if three golf addicts with resources, ...