Dutch independent agency Abovo Maxlead has activated an autonomous advertising campaign in Europe, running connected TV (CTV) campaigns in the Netherlands through a direct integration with PubMatic.

Is the open internet actually getting stronger, or just fighting for survival? The Trade Desk's CEO believes the balance is ...

Rwanda has become the first African nation to unlock direct monetisation on TikTok, a significant milestone that could ...

Teads Holding Co. (NASDAQ: TEAD) Q4 2025 Earnings Call Transcript March 5, 2026 Teads Holding Co. beats earnings expectations. Reported EPS is $0.1, expectations were $-0.19.

Pharma advertisers can now connect social media campaign performance to real-world patient outcomes for the first time ...

Creative restraint has emerged as a strategic advantage. Minimalist layouts and focused messaging outperform cluttered visuals competing for cognitive bandwidth. A single strong concept, executed ...

I've been watching McDonald's CEO Chris Kempczinski's Instagram posts for months. I was shocked when his review of the "Big Arch" went viral.

By Prof. Samuel Lartey Just as financial technology has transformed payments, lending, and financial inclusion, marketing technologies have quietly become one of the most powerful engines of modern ...

Reliable, up-to-date figures are hard to come by, but according to a widely cited estimate, the U.S. pharmaceutical industry now spends more than US$6 billion on direct-to-consumer advertising, ...