Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

If you don’t have alignment aids on your golf balls, are you even trying, bro? For decades, the standard Titleist sidestamp ...

The Srixon Q-Star Ultispeed with Trackline is a fresh addition to Srixon’s 2026 golf ball line up, featuring a unique ...

A startup called Laced Golf thinks the biggest problem in your game isn’t your swing. It’s your aim. And they’re using shoe-mounted sensors to prove it. Laced Golf introduces shoe sensors to improve ...

PGA Tour players tend to move in packs. Once one player starts doing something a little differently, the peers will take notice. Once that player starts playing well, suddenly you'll start seeing ...

The beauty of the Swing Align is that you can hit balls with it and get immediate visual and kinesthetic feedback. To get started, slip the padded cuffs onto your biceps. The cuffs must be snug, or ...

Scottie Scheffler’s switch from a blade to a mallet earlier this season at the Arnold Palmer Invitational coincided with an intriguing change to the way he lines up the ball. The two-time major winner ...

Welcome to Gimme That, a GOLF.com column where we’ll highlight one notable item we think you might like. Whether it’s an article of clothing, an intriguing electronic device or anything in between, we ...

Golfers looking for a quick and easy way to check the alignment of their golf swing, may be interested in a new golf gadget called the SQRDUP Golf Alignment Tool. that allows golfers to easily lay ...