Early on, pricing proved demand. As we matured, pricing began signaling risk coverage, accountability, and outcome ownership. In cybersecurity and PR, clients are paying for downside protection, not ...

Several lawsuits are already testing the limits of how AI is used to draft legal filings and the willingness of judges to accept the benefits and flaws of large language models.

Agencies that simply tack performance-based language onto outdated pricing models without making substantive changes may struggle to meet the needs of today’s client.

A mum is warning people not to get surgery in Turkey. It comes after a 'botched' £4,500 op left her with a 'piggified' nose ...