This is the first time a local broadcast affiliate has made their content interactive over a cable platform: BackChannelMedia, an interactive television solution provider, and LG Electronic’s Triveni ...

Television has not changed all that much over the years, all things considered, but Netflix had the future of the next step in TV watching in their hands, and they let it slip through their fingers.

Engaging viewers with broadcast TV is more challenging than ever. Audiences are cutting the cord, spending more time with YouTube, CTV and streaming platforms. How can broadcasters not only retain ...

Not long ago, watching TV meant slouching on the couch, remote in hand, flipping through channels. Audiences were glued to their TV set with little say in what they watched or when. Fast forward to ...

Once upon a time, TV was a passive experience. You turned it on, plopped down on the couch, and let the story unfold without lifting a finger. But then came shows like Black Mirror: Bandersnatch, ...

ROXi announced that it has partnered with Pearl TV and major U.S. broadcasters to deploy ROXi’s FastStream-powered interactive TV channels on the broadcaster's NextGen TV offerings. (TV Technology ...

Until a few years ago, the dream of fully interactive TV seemed pretty much dead on digital platforms around the world, including Sky and Virgin Media in the UK. However, buoyed by the success of ...

Launched at CES in January, ROXi Music Service is an interactive music service for both smart TVs and, initially through a partnership with Sinclair Broadcasting, NextGen TV (ATSC 3.0) broadcast ...

Interactive TV coverage of the Olympic games has proved to be a massive success, the BBC has revealed. A record-breaking 6.1 million UK viewers have used the BBC's interactive service, which allows ...

Has interactive television reached the tipping point? A report by a New York-based consultancy seems to suggest that it has. Even as the upfront has been going on for the past three weeks, BrightLine ...