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Debuting during the Super Bowl with the anthem film Backstory, directed by Kim Gehrig, the Levi’s brand flips expectations by showcasing both celebrity icons and everyday Originals exclusively from ...

Toy Story’s Woody makes a surprise appearance in Levi’s new video. The animated character briefly shows off the brand’s jeans in a commercial that has drawn attention across social media and ...

Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion market The UK was one of Levi’s fastest-growing markets last year as British trend leaders from ...

Levi Strauss LEVI-3.57%decrease; red down pointing triangle & Co.’s quarterly sales grew as its turnaround plan gained traction, including efforts to sell more clothing items beyond the jeans it is ...

Good day, ladies and gentlemen, and welcome to the Levi Strauss & Co. Fourth Quarter Fiscal Year-end Earnings Conference Call for the period ending November 30, 2025. [Operator Instructions] This ...

After more than two decades off the Super Bowl stage, Levi Strauss & Co. is returning to the Big Game. The denim giant revealed the move during its latest earnings call, positioning the high-profile ...

Levi, a Sabres prospect and member of the AHL’s Rochester Americans, was unknowingly interviewed by a local Rochester TV station over the weekend to give his thoughts on the winter storm hitting the ...

Levi’s is celebrating the Super Bowl-generated spotlight on San Francisco, the apparel retailer’s home town, with Home Turf, a series of immersive pop-ups, product collaborations, music performances, ...

The Wear Longer Project aims to connect high school students with the tools and knowledge on how to repair and refresh the clothing they already own. While a recent Levi’s-led survey found Gen Z is ...

During WWII, every American business was forced to make sacrifices and accommodations to support the war effort. Levi’s adapted to wartime rationing, imposed by the American government, by simplifying ...

Levi Strauss’ new programme will teach young people how to repair and customise their clothing. Credit: jejim/Shutterstock.com. The initiative provides free resources for students in grades nine ...