Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

Nielsen’s International Linear TV measurement is the source of truth for audience measurement across 30+ markets. Built on the industry’s most representative panels and trusted big data technology, ...

Clarivoy has more data for dealerships to consider when examining their advertising effectiveness. The company that specializes in multi-touch sales attribution and advanced identity resolution for ...

Enterprise software maker Linear Orbit Inc., a competitor to Atlassian Corp., has reportedly raised $82 million in new funding to expand its product offering, including artificial ...

University of Illinois Physics Professor Paul Kwiat and members of his research group have developed a new tool for precision measurement at the nanometer scale in scenarios where background noise and ...

Morphological cell analysis offers a means of identification and classification of key morphological measurement parameters linked to cell bioactivity and cell health and, as such, it is of great ...

Self-love is a crucial instrument that facilitates the transformation of mental status from negative to positive thinking, ultimately resulting in constructive behaviours, practices, and actions in ...

Microsoft Ads will soon roll out four major updates to Performance Max, significantly expanding your ability to target, measure, and optimize your campaigns. These updates will give advertisers more ...

In TV Ad Land, the road to streaming media convergence still stretches far into the distance. TV content may be bundled into streaming services, but from the advertiser standpoint, the data is still ...