Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

Signing up for grocery store loyalty programs seem like a smart way to save, but there's more happening behind the scenes than shoppers realize.

Loyalty programs require members to make purchases to earn rewards and are designed to increase visitor frequency. Whether it's a local car wash that gives you a free wash after your fifth visit, or a ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...