Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. We live in a time of paradox: more customer data than ever, ...

Web3 enables tokenized rewards stored on public blockchains, giving users full control and visibility. Rewards can be used ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

With restaurant traffic remaining down for a relentlessly long time, frequency has become a bigger focus for most brands. Consequently, loyalty programs have become a bigger battleground because, well ...

Existing loyalty members and their accumulate points will automatically be transferred into the Encore program, which will offer three tiers: Core, Premier and All-Access. Key changes include lower ...

In a world where your customer is one thumb-swipe away from your competitor, brand loyalty isn’t just hard to earn. It’s downright slippery. The digital era has brought endless choices, ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

Elevating recognition and rewarding brand loyalty, Norwegian Cruise Line Holdings Ltd. unlocks more ways for guests to explore the world across its three award-winning brands: Norwegian Cruise Line®, ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Wayfair launches Wayfair Rewards in Canada as the home retailer deepens its loyalty strategy and expands its omnichannel presence.

Airlines now reward customers who deliver the most value across the entire ecosystem, not just the most miles in the air.