Get an affordable glam look with my favorite budget-friendly makeup products! In this Get Ready With Me, I show you how I achieved a flawless, high-end finish using inexpensive products, including a ...

Maybelline New York has onboarded Kiara Advani as its new brand ambassador for India. “Makeup, for me, is a form of self-expression. It shifts with my mood, my mindset, and how I choose to show up.

Sky High has achieved near-mythical status, Lash Sensational remains a high-street stalwart, and the Colossal lineage continues its quest to make lashes as structurally ambitious as skyscrapers. These ...

The partnership with Teens In Times (TNT) forms part of the L'Oréal-owned make-up brand’s fresh focus on digital-first and youth-centric global strategies Maybelline New York has named Chinese boy ...

For me, mascara has always been about more than lashes. It's the finishing touch that makes my makeup feel intentional and the one product I reach for on autopilot. Sure, I may skip foundation every ...

I'm not very adventurous when it comes to mascara. I know what brands I like, and what formulas work on my spindly lashes. It has to add a touch of drama to my eyes without causing irritation, ...

As someone with pretty sensitive eyes, I am very picky when it comes to mascara. It needs to deliver some serious drama to my eyes without making them irirtated, or watery, or flakey - and I've found ...

Maybelline New York kicks off the holiday season with the debut of “Maybe This Christmas,” a new five-part microdrama starring actors Lacey Chabert and Dustin Milligan. The series taps into the rising ...

Last month, Miley Cyrus teased a new hit single—or rather, a jingle. Partnering with Maybelline, the singer reimagined the beauty brand’s signature catch phrase into a smash hit, bringing together the ...

A partnership to satiate the nostalgia for our childhood selves, legendary makeup brand Maybelline New York has announced its newest global spokesperson: international pop icon Miley Cyrus. A ...

As the official beauty partner of the Women’s National Basketball Association (WNBA), Maybelline is launching a Canadian campaign to revamp its brand image, with homegrown pro basketball player ...

Miley Cyrus is putting her stamp on one of makeup’s most recognizable anthems. The pop star has officially reimagined Maybelline’s classic “Maybe she’s born with it. Maybe it’s Maybelline” jingle, ...