How do we reconcile this tension? In a paper published in Consumer Psychology Review, I introduce the Pathways for Avoiding Self-Sanction (PASS) model, which explains how consumers can escape guilt or ...

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Sephora's Canadian expansion, AI reshaping shopping, and retail bifurcation highlight evolving strategies amid market ...

NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today released The New Growth Frontier. This new analysis, ...

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If the past few years have taught us anything, it’s that business owners must be resilient. We’ve navigated inflation, workforce shortages, supply chain disruptions, rising insurance costs and ...