THE BRIT Awards are back again tonight, and music fans will be excited to see if they are any shocking moments on the show. While the award ceremony celebrates musical talent, the event ...

Until now, stadiums named for sponsors have had to switch to generic names for the Olympics. The O2 Arena in London became the North Greenwich Arena for basketball and gymnastics in 2012, and a raft ...

The UK Advertising Standards Authority (ASA) has criticised a comical TV advert for Virgin Media’s (O2) UK broadband service, which featured a Walrus driving a speedboat, after rival ISP BT complained ...

Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, ...

Virgin Media O2 has announced a significant upgrade to its TV network, launching new “Free Ad-Supported Streaming Television” (FAST) channels from Rakuten TV. Beyond entertainment, Virgin Media O2 has ...

COMMENT: The breakout star is vying for one of the biggest categories at this year’s Grammys: Best New Artist. Roisin O’Connor makes the case for why she deserves to be celebrated ...

Needham & Company’s Laura Martin is speaking at the Convergent TV World conference on March 5-6 in New York City. Click here to register. Generative AI is complicating the already rather bloody ...

Streaming and connected TV (CTV) are increasingly becoming a dominant force in the television landscape and a critical component of modern advertising strategies. For marketers around the world, ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the tech giants that will reap the rewards. By Alex Weprin Senior Editor 2025 ...

Amid rapidly evolving media consumption habits and a federal push to limit direct-to-consumer drug advertising, pharma companies in 2026 and beyond are on track to continue their migration away from ...