Most perfume ads are awkward affairs, loaded with celebrities, ludicrous levels of glitz, and laughable dialogue that runs the embarrassing gamut from portentous (“I’m not going to be the person I’m ...

The ad also brings back a few of the stars from the original music video such as Grande's BFF Victoria Monet and new mom/YouTube star Colleen Ballinger, who says, "Supposedly she uses juicy ...

Beyoncé turned up the heat on Instagram with the recent campaign shoot for her newest fragrance, Cé Lumière. The campaign broke the internet and received a storm of reactions online. The comments came ...

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If a television commercial appears first on the Web, are people more likely to watch it? In a new twist for Web advertising, cosmetics maker Coty is betting just that, launching the commercial for its ...

A perfume ad for Yves Saint Laurent’s Black opium fragrance has escaped a ban by the Advertising Standards Authority (ASA) despite 12 viewers complaining it “glamourised and trivialised” drug use and ...

From brands like Dior, Hermes, and Phlur.

<br>There is an inherent paradox built into fragrance advertising, which is the notion of persuading the consumer to buy a product whose essential function can’t be conveyed, seen or felt through a ...