Brick by brick, the best LEGO video games have built themselves up to offer an experience full of laughter, creativity, action, and most importantly, a whole host of fun for all ages. There have been ...

For decades, the popular building blocks company has continued to bring joy as it balances innovation with creativity and hands-on play. Staying true to its traditional and minimalist design, LEGO ...

NEW YORK, Feb. 14, 2026 /PRNewswire/ — Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to ...

International LEGO Day Marks A Historic Moment: International LEGO Day is celebrated every year on January 28. This date marks an important moment in LEGO’s history from the year 1958. On this day, ...

After officially unveiling the first two SMART Play sets in the LEGO Star Wars theme earlier this month, The LEGO Group has now unveiled five more sets due to hit shelves on March 1st in Luke’s ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew pew" noises all on its own. By Stan Horaczek Published Jan 27, 2026 4:48 PM ...

Following the tech’s debut at CES 2026, Lego has just announced a quintet of new Smart Play compatible Star Wars sets, but be warned, these sets don’t come with the most important piece: the Smart ...

Lego's push for smart bricks in the galaxy far, far away is continuing, and things are only getting weirder. Reading time 3 minutes Earlier this month at CES, Lego unveiled its new “Smart Play” system ...

Recently, Danish toy company LEGO announced a multi-year partnership with American casual footwear company CROCS, unveiling a very interesting collaborative product: the "Brick Clog"! Its product ...

Lego is a low-tech toy for kids (and adults!), but the brand is bringing the building block toys into the technology space with its new Smart Bricks. These bricks work alongside Smart Tags and Smart ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits into the future of toys... Lego bricks have always been about creative ...

This video presents a clear tutorial on constructing a Lego antistress cube from start to finish. Each step is demonstrated in an approachable manner, making it easy for anyone to assemble their own ...