WASHINGTON D.C., DC — The Pop-Tarts Bowl has confirmed that the "People's National Championship" will return in December by re-creating "Avengers: Doomsday" teasers staring – you guessed it – ...

Protein Slammin’ Strawberry has entered the transfer portal. Following BYU’s come-from-behind 25–21 win over Georgia Tech in the 2025 Pop-Tarts Bowl, the college football world eagerly anticipated the ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was played before 34,126 at Camping World Stadium in what was “3.5 hours of must-watch football and mascot chaos.” BYU as the winner ...

When BYU and Georgia Tech take the field on Saturday, Dec. 27, the Cougars and the Yellow Jackets will be participating in one of the most highly anticipated bowl games of the 2025 season. Welcome to ...

The 36th annual Pop-Tarts Bowl is set for kickoff, but the spotlight first turned to a lighthearted moment during the head coaches’ meet-up. Georgia Tech head coach Brent Key and BYU head coach Kalani ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Georgia Tech and BYU will play football on Dec. 27 inside Orlando ...

Protein Pop-Tarts are the equivilant of a dopey husband from a sitcom going to his wife and saying, “See? I’m sticking to my diet. I put lettuce on my cheeseburger.” In terms of food abominations ...

This season’s Pop-Tarts Bowl will feature six edible mascots in what is a “significant jump” in Pop-Tarts’ “stakes for its brand stunt strategy,” according to Jeff Beer of FAST COMPANY. Many viewers ...

In 2023, Pop-Tarts changed the world of brand mascots forever when it sacrificed the life of a Strawberry Pop-Tart and fed its remains to the Kansas State football team as a reward for winning the Pop ...

Earlier this fall, Pop-Tarts announced that not only would fan-favorite Frosted Chocolate Chip Cookie Dough return to shelves, but the brand was also diving headfirst into the world of protein. Not to ...