When Sensodyne announced the launch of Pronamel in India in November 2025, the move marked a subtle but significant broadening of how the oral care brand is framing dental health. Long associated with ...

Being a first-mover isn't for everyone with all the risk, hard work and investment required. Why be a pioneer when you could be a fast follower instead, learning from someone else's mistakes and ...

A premium toothpaste scientifically designed to strengthen enamel and protect against acid wear NEW DELHI, Nov. 21, 2025 /PRNewswire/ -- Sensodyne, the leading oral care brand from Haleon, has ...

GSK has expanded its popular Sensodyne brand with the addition of Pronamel Strong & Bright Enamel toothpaste, to tap the growing trend for teeth whitening. Whitening products were one of the ...

Compete against established giants and scrappy upstarts to launch a new, novel toothpaste. We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and ...

NEW DELHI, Nov. 21, 2025 /PRNewswire/ -- Sensodyne, the leading oral care brand from Haleon, has announced the launch of Pronamel in India, a globally trusted toothpaste formulated to strengthen and ...

Once enamel wears away, it cannot regrow or rebuild. We all brush our teeth every day but how often do we think about what truly protects them? That invisible armour that keeps your teeth strong and ...

You may already know that once lost, tooth enamel cannot be replaced. However, you may not know that using a remineralizing toothpaste can increase the mineral content of existing tooth enamel.