Shirofune Inc. today announced the launch of a new feature within its advertising operations automation platform designed to automatically optimize Amazon advertising performance during major sales ...

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

Merchant acquiring banks can use it as the main processor or integrate it with existing systems to add capabilities.

Hanah-Marie Darley discusses what it what it means when AI agents transact under delegated authority and why permissions and governance must travel with the agent — not sit in stagnant policy document ...

Blocklists With Country Codes for 100+ Markets Including USA, UK, Japan, Singapore, and More; Available via FTP, AWS RTB Fabric, Enrichment API, & Pixalate Analytics Dashboard ...

The future of work is hybrid. The future of marketing is agentic. The future of brand trust rests on identity.

Content Monetization Protocol (CoMP) establishes a standardized approach for AI systems and content owners to enable commercial agreements, reduce risk, ...

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.