Shirofune Inc. today announced the launch of a new feature within its advertising operations automation platform designed to automatically optimize Amazon advertising performance during major sales ...

The man accused of stealing sensitive social security data didn’t just potentially commit a massive security breach that could affect millions of Americans—he also has a serious conflict of interest.

Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

CTV will bridge the gap between branding and performance. Fresh off the Convergent TV World event, our team discusses the ...

Blocklists With Country Codes for 100+ Markets Including USA, UK, Japan, Singapore, and More; Available via FTP, AWS RTB Fabric, Enrichment API, & Pixalate Analytics Dashboard ...

The future of work is hybrid. The future of marketing is agentic. The future of brand trust rests on identity.

Index Exchange executives believe the company's integration with xpln.ai -- which helps advertisers measure ads using attention-based metrics and artificial intelligence (AI) -- has turned attention ...

Content Monetization Protocol (CoMP) establishes a standardized approach for AI systems and content owners to enable commercial agreements, reduce risk, ...

Hanah-Marie Darley discusses what it what it means when AI agents transact under delegated authority and why permissions and governance must travel with the agent — not sit in stagnant policy document ...

AI agents evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting ...