Abstract: Under the “dual carbon” background, consumer electronics consumption has become deeply ingrained in people’s minds. However, consumers often distrust the sustainability claims of consumer ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources.

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

The journal retracts the 2022 article cited above. Frontiers Research Integrity Auditing team has investigated and uncovered a network of authors and editors who conducted peer review with undisclosed ...

Abstract: The advent of augmented reality has become a disruptive force in retail, undermining consumer behavior, purchase intent, and consumer decision-making. This paper investigates the effect of ...

We make approximately 35,000 decisions every day, including dozens of tiny and major decisions on what to wear, what to eat, which route to take to work, where to go for lunch, and so on. It's ...

This article explores how social media marketing influences customer decision making in the modern digital environment in Ivory Coast. The study followed a qualitative route, using electronic or ...

Part of the appetite for the tools, or lack thereof, comes from how consumers prefer to shop. Over half of respondents say they aren’t influenced by online ads and prefer conducting their own research ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...