The reason purple toothpaste appears to work on yellowed teeth is the same reason purple shampoo works on brassy blonde hair ...

K-beauty has a branding problem in the West. Mention it, and most people immediately picture glass skin, snail mucin and a 10-step skincare routine that takes longer than your morning commute. But ...

Colgate-Palmolive turns to Iraklis “Kli” Pappas to drive employees toward using AI for more than just polishing emails.

Brands are trying to elevate brushing and flossing from a tedious chore to an indulgent ritual. Do fancy formulas and sleek ...

Kitchen chaos got you feeling like a contestant on a reality cooking show? Turns out, everyday household items are playing 4D chess while you’re just trying to make dinner. These clever design ...

Unilever has lost its bid to continue using the slogan “10X cavity fighting” in advertising its Pepsodent toothpaste after a ...

The transition from TikTok sensation to Target shelves represents a natural evolution for NOBS, which has built its reputation through authentic consumer engagement and scientific credibility. The ...

The U.S. Supreme Court recently struck down most of the Trump tariffs on constitutional grounds. Only Congress can create ...

In Marvel Comics, Captain America has maintained several civilian jobs, and one of them offered a nice meta touch to the superhero's comic book existence.

St. Patrick's Day 2026 is here with green milk cereal, Lucky Charms toothpaste, GHOST protein and Crumbl cookie collabs, ...

Dr Mark Burhenne warns that some toothpaste ingredients, especially in ‘natural’ brands, can worsen cavities and harm oral health. Here's what you should do.

Hurry! Today is your last chance to save with Boots' £10 Tuesday beauty deals. Get the day's headlines and highlights emailed direct to you every day. Did you know with an ad-lite subscription to ...