Crest’s new toothpaste targets odor-causing bacteria. For many, mints and gum have become a daily crutch for bad breath, the company said, noting that 67% of people say their mouth feels stale within ...

When it arrived on American shores, the Korean 10-step skin care routine revolutionized a process that, for many people, had previously been kind of a “wash face, slap on moisturizer” drag. It ...

A photo of a long‑expired tube of toothpaste—dating all the way back to 1988—has gone viral on Reddit, attracting more than 50,000 upvotes. The reason? As the caption puts it: “Mom is using toothpaste ...

As the debate surrounding fluoride, especially in our drinking water, continues, people are considering fluoride-free alternatives. When it comes to toothpaste, one such substitute is ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

Procter & Gamble has agreed to revise the packaging of its Crest toothpaste brand under an agreement with Texas Attorney General Ken Paxton as some conservatives express concerns about the effects of ...

There could be new hope in the fight against gum disease. Scientists have developed a toothpaste that targets only the bacteria that cause periodontitis, leaving the rest of the oral microbiome ...

Procter & Gamble to depict 'appropriate' toothpaste amounts Colgate-Palmolive reached similar agreement in September Fluoride linked to lower IQ in study criticized by Iowa professor Procter & Gamble ...

Forbes contributors publish independent expert analyses and insights. Emma Sandler is a journalist covering beauty, fashion and wellness. That’s at least the attitude that Boka has as a young(er) ...

Periodontitis is widespread and can have serious consequences for overall health. Researchers at Fraunhofer have identified a substance that selectively inhibits only those bacteria that cause ...

For decades there was no way to recycle empty toothpaste tubes. Every minute about 38,000 of them ended up as trash, dumped in landfills or incinerators around the world. Then, around 12 years ago, ...

Last month, luxury grocer Erewhon revealed its latest smoothie collaboration: a mint-and-green-tea potion called Mint Condition Smile, inspired by a tube of toothpaste. Made with coconut, chlorophyll, ...