How Asia’s marketers can become brand effectiveness experts Most marketers and senior stakeholders agree that both short- and long-term marketing effectiveness matters, but systems, incentives, and ...

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners – here’s ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. This report spells out the media landscape marketers ...

The SABRE Awards are the world's biggest PR awards competition, spanning North America, EMEA, Asia-Pacific, South Asia, Africa and Latin America. The most recent Awards were announced in 2025 and all ...

Humour in advertising is a powerful driver of brand memorability and engagement. WARC’s India Editor Biprorshee Das dives into why humour works, where brands go wrong, and how to get it right–some key ...

An exploration of the relationship between the 'meta consumer' and, in this case, the French bank Credit Mutuel, which was analysing the optimum strategies to engender active loyalty from customers.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Get a WARC subscription and unlock full access to our industry ...

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...