How Asia’s marketers can become brand effectiveness experts Most marketers and senior stakeholders agree that both short- and long-term marketing effectiveness matters, but systems, incentives, and ...

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Reversing the damage of a brand “going dark” – essentially, reducing advertising spend to zero – is likely to be significantly more expensive than any short-term savings yielded by this approach.

New research from Adgile, based on data from Australia’s largest TV advertisers, finds that the "frequency of one" is a misleading efficiency theory that only appears effective because it relies on ...

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This paper outlines a largely personal view of the challenges facing marketing researchers and their colleagues in pharmaceutical companies and the actions that deserve priority. This paper outlines a ...

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WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

Despite significant investment from major brands like Unilever whose tactical executions (and budgets) are now betting big on creators, it’s important to remember that the basic laws of advertising ...

Retail media advertisers must look beyond return on ad spend (ROAS) metrics to avoid wasted expenditure and unlock the full potential of this channel, a new study from WARC Media argues.

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...