Benchmarking the best PR work from across the globe.

The B2B Institute is a think tank funded by LinkedIn that researches the future of B2B marketing and decision making. It partners with leading experts in academia and industry to study the impact of ...

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

Stay informed quickly and easily with a daily email of the latest developments in advertising and marketing from around the world ...

Benchmarking the best PR work from across the globe.

The American Association of Advertising Agencies (4As) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 ...

The Marketer’s Toolkit 2025 is here: the fourteenth edition of the report draws out five major trends that will define strategic planning, based on an extensive global survey of practitioners – here’s ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Wieden+Kennedy’s Tass Tsitsopoulos offers insights and learnings from Famous Orders, the campaign that reimagined McDonald’s advertising for a new generation, and Bronze winner at the 2022 Creative ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. This report spells out the media landscape marketers ...

Appealing to the senses has become paramount for brands aiming to stand out, build trust, and differentiate themselves from the competition.