Price Anchoring in Menu Engineering: The Psychology of Premium Pricing | Amarinder Singh Daih posted on the topic | LinkedIn
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Price Anchoring in Menu Engineering: The Psychology of Premium Pricing | Amarinder Singh Daih posted on the topic | LinkedIn
The 400 AED steak isn’t there to be eaten. It’s there to do a job. If I put a 90 AED burger on a menu next to a 60 AED pasta, the burger looks expensive. But if I put that same 90 AED burger next to a 400 AED Wagyu Ribeye, the burger suddenly looks like a bargain. This is Price Anchoring. Customers rarely know the "real" value of a dish ...
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