The Origin Story of Red Bull: How an Energy Drink Took Over the World. Red Bull Red Bull is one of the world’s most successful energy drinks, but its journey began with a simple idea in the early #1980s. In #1982, Austrian businessman Dietrich Mateschitz traveled to Thailand for work, where he discovered a local energy drink called Krating Daeng, meaning “Red Gaur.” This drink was popular among Thai truck drivers and laborers who used it to reduce fatigue and stay alert during long working hours

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