PrimePulse - Branding & Marketing. on Instagram: "Smart brands treat packaging as part of the experience, not decoration. McDonald’s turned a bag into a table when people had nowhere to eat. Coca-Cola turned a wrapper into a Christmas ribbon to create a moment people wanted to interact with. One improved convenience in a real-world situation. The other added emotional value to an everyday product. Both gave people a reason to notice, remember, and talk about the brand. That’s how thoughtful desi