The Business Magnets on Instagram: "This Fiat 500L commercial shocked viewers with its dark humor. It first aired during the 2013 Super Bowl, showing a wife patiently driving while her husband ignores her for the entire trip. At the end she stops at a cliff, says “We’re home,” and he cluelessly steps out only to fall straight downhill. The ad is remembered as one of Fiat’s boldest and most controversial, blurring the line between comedy and shock value."