Bear poop beer called Nature Calls launched before the Super Bowl as a collaboration between Columbia and Breakside Brewery using sterilized American black bear scat in bull run river water. The tagline is “Making nature’s crap easier to swallow” with a commercial featuring 4 NFL players calling it “the big game’s sh*ttiest beer ad” in extremely limited quantities. The bear scat infused beer is 100 percent safe to drink and will be available at the players tailgate in Santa Clara for the Super B