Podcasters Love YouTube. That’s Making Podcast Advertising Less Predictable.
WSJKatie Deighton
Podcasters Love YouTube. That’s Making Podcast Advertising Less Predictable.
Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than audio-only, according to a new study.
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Jeff Umbro, CEO of Podglomerate, shares insights on podcast marketing strategies, including publicity, owned marketing, cross-promotion, app pitching, paid acquisition, and data management. He discusses the costs and considerations for launching and maintaining podcast marketing campaigns, emphasizing the importance of goal-setting and data-driven decision-making. Umbro also touches on the growing significance of video in podcasting and how it can be leveraged to attract new audiences. | Podcast
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