Strong girls don’t just get fitter. They level up their whole life. When I started The Exercise Engineer, my girls were getting stronger, faster and more confident… but behind the scenes I was still sending professional programs from a random personal email. The coaching was elite. The branding was giving “side hustle”. One tiny but powerful upgrade was treating my name like a brand. I grabbed my own domain and a professional email so every welcome email, check-in and program link feels as trust