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The most watched TED Talk of all time didn’t go viral by accident. In this video, I break down the storytelling framework behind Tim Urban’s “Inside the Mind of a Master Procrastinator” and explain why it captured over 60 million viewers — all within the first two minutes. The framework is called Context → Confirm → Confound (also known as the Clown Keyboard), and it’s a powerful way to use humour, surprise, and expectation-setting to keep an audience engaged. If you present, teach, pitch, or co