Paid traffic is the skill set every entrepreneur should know! And if you want to master the ins and outs of advertising, here’s a little help to get you started: I met up with Ed O'Keefe (the O.G. of ecommerce millionaires) at Traffic Mastery Live and he gave me some great advice. Watch this quick conversation to learn more about how to master paid traffic to grow your business: 🐣 Which business model scales the best 💸 How we waste cash “doubling clicks” 🤕 The death of single-funnel brands 🐢

There are two types of course creators in 2025... TYPE 1 (The Perfectionist): ✗ Spends 6 months "perfecting" their course outline ✗ Records and re-records lessons until they're "just right" ✗ Gets stuck in analysis paralysis choosing the perfect platform ✗ Launches to zero sales because they have no audience ✗ Makes $200 after months of work (if they launch at all) TYPE 2 (The Profitable Launcher): ✓ Uses proven AI tools to create their course in hours, not months ✓ Records "good enough" content