Hulu has installed a massive set of bunker doors on Sunset Boulevard to promote Season 2 of “Paradise,” turning a familiar stretch of road into a timed advertising spectacle. The 16-foot-tall structure spans more than 100 feet across and sits beneath a digital clock that resets every 10 minutes. When the timer hits zero, the doors swing open to unveil a rotating promotional moment tied to the series, reframing the show’s underground setting as something that can’t be missed above ground. Sterlin

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